MEDWWater

MEDWWater

MEDWWater

14

The Challenge

Many people still dispose of medicine, by flushing it down the drain, or in other ways that harm the environment. How to inform them that medicine can cause damage to the environment, in an entertaining way?

Client

Kurzemes Plānošanas Reģions

Services

Animation

The Solution

For the animation to be entertaining, we decided to craft it in the form of a poem,
and commissioned a poet to write the story.

Animation

The animation followed the journey of an incorrectly disposed of pill.
From our hero’s home and garden to the water processing plant and all of the pipes that connect the two. Finally showing the harmful effects to nature.

Final Video

In the end the campaign was adopted to 2 countries, and even a second video later followed,
in a continuation of the set style, rationally explaining the process to correctly dispose of medicine.

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